Leah Gernetzke
Media alert: Open innovation conference

For members of the media in Austin, Texas

Media Alert

Leading Businesses and Universities Convene at Innovation Conference  

Art Markman, Ph.D., Keynotes on Real-World Challenges Confronting Organizations

What: Top-level executives and researchers from The University of Texas, the Austin Technology Incubator, IBM, and over 50 other leading businesses and universities, will convene November 8th – 9th at the inaugural Open Innovation Conference sponsored by IC² Institute to explore how an idea transitions into a viable marketing strategy.  Art Markman, Ph.D. will provide the keynote presentation, delving into this year’s topic “The Journey from Ideation to Innovation.”

Dr. Markman is author of Smart Thinking and is nationally recognized for his knowledge of the creative thinking process. He employs interdisciplinary analysis and out-of-the-box thinking in his consulting work with high-profile clients like Procter & Gamble, Forrester Research, Aetna Insurance, Dr. Mehmet Oz, Southern California Edison, and Dr. Phil. Dr. Markman is also the founding director of Human Dimensions of Organizations (HDO), a new executive master’s program at The University of Texas that brings smart thinking to the real-world challenges confronting organizations in the global marketplace.

In his keynote address at the Open Innovation conference, Dr. Markman will discuss research being conducted with the Austin Technology Incubator that explores ways to make the innovation process more efficient. The ability to navigate and manage the process of innovation better can have a direct impact on companies that need new products developed, cultural clashes solved, smarter communication strategies, and streamlined project management.

Who: Speakers include:

Arthur B. Markman, PhD, Author of Smart Thinking

Founding Director, Human Dimensions of Organizations

Annabel Irion Centennial Professor of Psychology and Marketing

Director of Research, IC2 Institute

Executives and researchers from the following organizations:

• Pacific Northwest National Laboratory

• University of Pittsburgh

• University of Texas at Arlington

• IC2 Institute

• Frog Design

• Innography


Who should attend: Journalists with an interest in innovation, education, Austin accomplishments, and creative partnerships.

When and Where: Thursday, November 8 at 8:00 a.m., and Friday, November 9, at 12:00 p.m. at IC2 Institute, The University of Texas at Austin, 500 E. Fourth Street, Austin, TX 78701.

(Originally published via PRWeb)